Podcast Publishing

by Chaitra Enuguri  |   April 15, 2022    |   3min read

Hello busy people, as we have known about choosing a title and description for a podcast episode in the last blog, we are here today, to know about the next part in podcasting, which is publishing the recorded podcast. In this blog we cover: What is a Podcast Hosting Service Provider, How does it work, and, finding a hosting platform.

Recording your episode is surely like a dream come true. After recording a podcast there is a lot more to do, editing a podcast, finding a platform to host your podcast, and then we can publish it.

What is a podcast hosting service?

A podcast host is where you store and upload podcast files. Think about listening to your podcast stream through an app like Spotify, iTunes, etc. While these are just directories and not podcast hosting solutions, there are back end hosting solutions that keep all podcast files and data integrated with these directories which eventually works together when a user tries to listen or download a published podcast content. A website hosting service primarily hits all your files or media so that it can serve a visitor whenever needed. The companies out there providing media hosting services are referred to as podcast hosting providers.

How does this service work?

1. Feeds

We are assuming you are familiar with podcast directories such as Apple, Google Play or Spotify. Podcasts have RSS feeds that are submitted to these directories. RSS feed then distributes your podcast to these directories and subscribers. RSS feeds are usually created by a podcast host provider or by a plugin on your website. No matter how RSS feeds are created, the point to note here is that every podcast has its own RSS feed.

2. Publish

When you have to publish a podcast episode, what you do is upload an mp3 file to your podcast hosting or post on your website.

3. Distribute

Once your podcast is published, RSS feeds automatically distributes your podcast media to all the directories and sends a notification to subscribers that a new podcast has been published.

4. Host

Now that your podcast is live and published what would happen if someone clicks or plays it? Just like what happens in any web hosting. The podcast hosting pulls out the selected file and makes it available for listening or downloading.

Finding a hosting service

If you are looking for a podcast hosting service, you should keep in mind there are two ways you can host your podcasts.
1. Host your podcast files (usually only audio)
2. Host your entire website


Case 1 is more flexible in terms of publishing and control where you will be publishing audio files on your hosting service, and audio players, show notes on your own website. Below are some factors to be taken care of while choosing a podcast hosting platform.

1. Flexibility: While choosing the right hosting plan you always have to keep in mind what will happen if your traffic/audience grows? Expandability or flexibility is crucial when you have to plan ahead.
2. Dependability: Search for a hosting provider who is reliable and has a good reputation. A business that is solely dependent on an online audience must give some time to research. We will also recommend a great hosting partner at the end.
3. Affordability: Cost is one of the most important factors while choosing to host. You need one that is fast, reliable and cost-effective too.

Available Directories: Though a lot of hosting platforms allow you to publish your content directly on various podcast directories, you must be aware of certain popular podcast publishers. When people browse for podcasts on iTunes or Stitcher, they only see the content that has been added to the directory. You only need to add your show to the directory once. From there, whenever you add new episodes, the RSS feed and the directories will update automatically. Though most directories only need one episode on your RSS feed, you must add at least 5 to create a good first impression. If someone listens to one of your podcasts and likes it, you must have enough content to encourage them to listen more and subscribe to your channel. While your host is only the place you will be uploading your audio files for your podcast, it is still not a great idea to host it yourself if you have little or no technical knowledge. There are so many reasons why we should use a podcast hosting provider and not do it on our own. There can be serious CMS (Content Management System) or stability issues that can be very complex to handle. It is always better to seek a professional hosting provider like- iTunes, Google Play Music, Stitcher, Blubrry, Pocketcasts, TuneIn.

Now we will jump into the process of how to upload the generated RSS link on different sites. We will go through some of the popular platforms available to get a better experience on how to upload the podcast into a directory.

1. Spotify

Upload the link in the directory.
Hit the next button if the audio file is ready to go.

2. Gaana

Upload the link and hit on the submit button to go.

3. Jiosaavan

4. Headfone

5. Castbox

6. Apple Podcasts

7. Google Podcasts

8. Hubhopper

9. Amazon

10. Deezer

11. Podchaser

12. Listennotes

We hope this blog helped you to understand the process of podcast publishing. After this process, we will move on to the next step which is promotion or marketing in our next blog. To subscribe to our email listing for updates and watch out for this space for more such tips and suggestions on podcasts.

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